When you sell passenger or light-truck tires, you can often get away with discussing tread life, ride comfort, or a brand preference. But in the medium truck (commercial) segment, the stakes are much higher. The wrong tire on the wrong wheel position doesn’t just cause poor wear—it can
Spiff programs are one of the most underutilized—and often misunderstood—tools in the tire industry. Manufacturers create them to incentivize front-counter sales teams, reward product knowledge, and move priority inventory. Yet out in the field, reactions vary wildly: * Some owners refuse to let their people participate because it “feels
If you run a tire shop, you already know this: customers judge you on speed, accuracy, and communication. They expect the job done right the first time, and they hate waiting around for unclear timelines or disorganized processes. Interestingly, some of the best lessons on operational efficiency don’t come
Most tire dealers perform courtesy inspections on every vehicle that comes through their bays. These inspections are supposed to build value, identify needs, and ultimately help the customer maintain their vehicle. Yet the feedback from many owners is the same: “We do inspections, but they rarely convert to tire sales.
Introduction Tire sizing is one of the most foundational—and most misunderstood—topics in our industry. Customers often show up unsure about what the numbers mean, and even experienced salespeople can stumble when switching between Metric, LT, and Flotation sizing. This post breaks down the three major sizing systems, explains
Learn why Euro-metric tire sizing matters in U.S. tire shops and how salespeople can use this knowledge to improve fitment accuracy, build trust, and confidently guide customers toward the right tire choice.
If there’s one thing every shop owner is struggling with these days, it’s keeping good people. You can teach technical skills, you can coach on sales, but you can’t teach work ethic or pride in ownership — and that’s exactly what too many shops are losing in
Your front counter is the heartbeat of your tire shop. It’s where customers form their first impression, ask the important questions, and ultimately decide whether they trust you with their vehicle — or whether they continue shopping down the street. But here’s the issue many shops face: Too many
Selling tires is about more than just matching sizes or quoting prices — it’s about helping people stay safe, confident, and happy on the road. Whether you run a tire shop or work the sales counter, mastering the five steps of the tire-selling process can turn first-time visitors into loyal